Shanghai Zhenhua: the new market competition situation of digital design marine engineering equipment requires us to develop not only hard power but also soft power in the process of becoming bigger and stronger, and we must achieve greater breakthroughs and leaps in the integration of industrialization and industrialization
"all important ports in the world with container operations should have container machinery made in China." This is the goal set for the company by Guan Tongxian, who was nearly 60 years old in 1992
in the early 1990s, with the rise of international trade, there was a "super Panama" boom in international container transportation. However, in the face of heavy container loading and unloading operations, the old port machinery at that time appeared to be unable to meet their needs, so the major container ports in the world began to replace the old port machinery with new port machinery with higher operation efficiency. Facing this huge business opportunity, Shanghai Zhenhua Port Machinery (Group) Co., Ltd. (hereinafter referred to as "Zhenhua") came into being. In 17 years, this small enterprise, which had only more than 10 people and a capital of US $1million at that time, has become the leader of the global container lifting machinery industry. "Since 1998, our products have ranked first in the global market share for 10 consecutive years. Based on the orders of quayside container cranes, our international market share in 2008 was 78%." Zhangzhenxiong, deputy director of Zhenhua Technology Development Office, told me
in the first half of this year, Shanghai Zhenhua Port Machinery (Group) Co., Ltd. was renamed Shanghai Zhenhua heavy industry (Group) Co., Ltd. This marks another transformation of Zhenhua and its formal entry into the field of offshore engineering equipment. As one of the key laboratories for the integration of industrialization and industrialization in Shanghai, Zhenhua will also promote the development of the industry through the informatization of offshore engineering equipment. Relying on information technology, Zhenhua embarked on a new journey
occupy the technological highland, and a new type of automated wharf came into being.
the busy port is handling a lot of goods, but you can't see the busy figure of dock workers. From the cargo ship stopping and landing to the completion of container loading and unloading, everything is done automatically by machinery. This is the demonstration line of automatic wharf system built by Zhenhua in Changxing Island, Shanghai. "The new automatic wharf developed by the company can improve the loading and unloading efficiency of the same berth by at least 50% and the storage capacity of the yard by 25%. The whole Changxing Island demonstration line can normally operate the whole system with only two technicians, saving up to 90% of manpower." Ye Jun, general manager of the software design department of Zhenhua Technology Development Office, said to
although the international shipping industry has shrunk under the influence of the international financial crisis, from the perspective of the future trend, with the economic development, the global demand for container transportation will continue to grow. At the same time, the emergence of the international financial crisis also forces ports to be more demanding on cost and efficiency. Efficient and information-based loading and unloading of container terminals is the general trend. It is understood that at present, the loading and unloading systems of container terminals in the world are mostly traditional mold polishing, and the damaged layer will not affect the structural type being inspected, that is, the shore bridge is used in the front, the yard bridge is used in the rear yard, and the container truck, straddle truck or expensive automatic guided car are used for the transfer between the front and the yard. In addition, long-distance plane transportation on the ground causes traffic congestion, which is easy to cause multiple transportation vehicles to collide with each other, seriously affecting the loading and unloading efficiency. Horizontal transportation has become a bottleneck that restricts the further improvement of dock handling efficiency. In response, in 2004, Zhenhua boldly put forward a plan to establish an "efficient and economical container automation terminal". Three years later, on the Bank of Changxing Island, the new automatic wharf developed by Zhenhua was unveiled
in addition to the improvement of loading and unloading efficiency and the reduction of human resource cost, the investment of the whole system of the new automated wharf is also lower than that of the existing automated wharf system. It is understood that the new automated wharf cancels the complex and expensive navigation system of the existing wharf and uses modern tools such as optical cables and magnetic rulers for navigation. The distribution mechanism system pioneered by the company has replaced the extremely expensive and fault prone automatic guided car, greatly reducing the cost. Replacing internal combustion engine drive with electric drive in the whole process also solves the problems of high noise, excessive emission and serious pollution in the traditional wharf
of course, information technology plays an important role in the development of this new type of automated wharf. "In 2006, on the basis of mature stand-alone equipment informatization software products, Zhenhua achieved a leap from providing stand-alone informatization products to the overall informatization solution of fully automated terminals." Ye Jun said. According to the introduction, Zhenhua's existing information products are mainly divided into three categories: Crane information products, container terminal information products, and marine automatic positioning products. It is worth mentioning that in crane information products, crane equipment maintenance and management system is actually a comprehensive solution for real-time monitoring, fault handling, historical data query and playback of large machinery at the wharf, as well as integrated PLC Remote Monitoring and equipment maintenance and management. This crane management system has been applied to 1725 devices with measurement range of deformation measurement index parameters, covering more than 70 countries around the world
automatic dock control software system is the highlight and core of crane management system. Ye Jun told that the main purpose of developing this software is to carry out overall scheduling and control of all equipment on the automated wharf, including shore bridge, yard bridge, rear truck collecting equipment and horizontal distribution transportation system, and schedule all equipment of the automated wharf in real time, efficiently and safely, so as to make it operate reasonably and orderly, reduce the time of ships at anchor and increase the port throughput
however, at present, the inconsistent standards of China's logistics industry and even the global logistics industry restrict the development of logistics industry informatization. The plan for the adjustment and revitalization of the logistics industry also points out that it is necessary to "speed up the standardized transformation of existing storage and transfer facilities and means of transportation, encourage enterprises to adopt standardized logistics facilities and equipment, and realize the standardization of logistics facilities and equipment." In response to this problem, ye Jun said that the container number needs to adopt standard information technology. At present, the automatic identification of container number in the industry mostly adopts image recognition, with an accuracy of about 95%. To further improve the accuracy, RFID (radio frequency identification) chips should be installed on containers to realize automatic identification, but there is no unified standard in this field in the world at present
enter the new strategy of information escort of offshore engineering equipment
Zhenhua offshore engineering design and Research Institute, which began to organize preparations at the end of last year, was officially established on March 28 this year, and has more than 100 professional and technical talents, was thus born. This strategic move also shows that Zhenhua is determined to find a new profit growth point for the company in offshore engineering equipment. It is understood that Zhenhua's total output value will reach about 30billion yuan this year, of which port machinery accounts for a large proportion. The goal of the company is that in the next three years, the output value of offshore engineering and large steel structure business will account for more than half of the total output value. In June this year, Zhenhua received orders worth $2.2 billion in offshore engineering
of course, the road ahead is not so smooth. If Zhenhua wants to make a breakthrough in the fierce competition, it must find a correct positioning and seek differentiated competitive advantages, and informatization is the starting point of this new strategy. It is understood that at present, foreign advanced offshore engineering equipment manufacturers, such as Daewoo shipbuilding of South Korea, Hyundai shipbuilding and Mitsui shipbuilding of Japan, all take "overall optimization" as the primary goal of enterprise information construction. Through the development of shipbuilding information system, they realized the integration of design, production and management information in the 1990s, greatly shortened the shipbuilding cycle, improved the quality and reduced the cost, and were in a favorable position in the international market competition. In particular, Korean shipbuilding industry, although its development history is much shorter than that of China, has taken precision manufacturing in information technology, including precision design, precision management technology and system integration technology, as the strategic focus of enterprise development, and is at the forefront of industry development. After entering the 21st century, modern design technologies such as three-dimensional CAD (Computer Aided Design), CAE (Computer Aided Engineering) and concurrent engineering have been widely used in the offshore engineering equipment industry. Informatization has penetrated into products, on this basis, continuous learning and continuous practice of the whole life cycle
in the face of strong competition and new technological development trends, Zhenhua offshore engineering design and Research Institute will take the integration of industrialization and industrialization as an opportunity to find a breakthrough and make informatization penetrate into all stages and majors of the company's offshore engineering equipment business. "We must base ourselves on reality and closely combine the tasks and goals set by the company to achieve the goal of promoting the leapfrog development of offshore engineering equipment with informatization." Gaozhilong, chief engineer of the Institute of offshore engineering design and research, said
it is understood that the basic design, detailed design and engineering manufacturing of 300 foot jack up drilling platform products will be "handled by Zhenhua", breaking the previous situation that the preliminary basic design of such products was monopolized by foreign enterprises. The demand for Eco functional polyurethane products will increase significantly. Zhenhua will achieve the company's strategic goals by "establishing three projects, creating four environments, and overcoming five technologies"
these three projects are "three types of jack up drilling platforms". The successful completion of the three projects will be achieved through advanced information means. To create the "four environments" is to make efforts in the working environment, technical environment, innovation policy environment and talent accumulation environment to ensure the smooth progress of the project and promote the rapid development of offshore engineering design and Research Institute. The five key technologies have become an important breakthrough for the leapfrog development of the company. These five technologies are the establishment of software and hardware platform of information integration, and the research of integrated process, system and rules; Research on priority technology of overall design; Research on structural design technology; Research on localization of supporting systems and equipment; Research on integrated information technology. (end)
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